Pinterest is an amazing platform to leverage as a wedding photographer.
Whether you’re just starting on your wedding photography journey or you’re a pro, it won’t hurt to get an additional stream of clients from the platform.
Pinterest is a visual search engine actively used by around 500 million monthly users based on recent Pinterest statistics.
And it can serve as a potential channel for you to grow your wedding photography business and make more money.
In this Pinterest for wedding photographers guide, I’ll take you through:
- What Pinterest is?
- Why you should be on Pinterest as a wedding photographer?
- And how to get started on Pinterest?
If you run a wedding photography business, you’ll find this post really useful.
Stick with me.
What Is Pinterest?
Pinterest is not a social media platform. It’s a visual search engine for users to discover inspiring ideas and interests.
People use Pinterest for p-inspiration. They come on the platform mostly in search of ideas for planning events, learning new stuff, buying products, and starting a new hobby.
Being on Pinterest is one of the rewarding decisions you can make as a wedding photographer.
Your target audience is lurking around Pinterest in search of ideas for bridal gowns, wedding destinations, pre-wedding shoots.
Wedding is one of the most POPULAR categories on Pinterest. In case you don’t know, pinners (Pinterest users) save over 3 billion wedding-related pins every year.
And your job is to reach your target audience on Pinterest before your competitor does.
Now, how can you turn the visual search engine into a marketing channel for your wedding photography business?
Before I show you how you can get started, here’s how Pinterest can boost your business.
Why Pinterest For Wedding Photographers?
Pinterest is a potent channel for landing high-paying wedding photography clients.
A good percentage of pinners are brides-to-be, grooms-to-be, wedding planners, photography lovers, wedding dress designers, and potential clients in need of wedding photography services.
Here’s how beneficial Pinterest can be to your wedding photography business:
Get More Wedding Photography Clients
Pinterest is a platform to not only share your photo-creativity but also acquire new, high-paying clients.
Every year, millions of pinners use Pinterest to plan for their weddings. Plus, Pinterest stats show that 45% of individuals in the US with a household income of over $100K are on Pinterest.
Pinterest users are on the platform to find wedding ideas and plan future purchases for their wedding.
And as a wedding photographer, you can showcase your works on Pinterest and position your brand to start getting clients in little time.
Get More Traffic To Your Wedding Photography Blog
Apart from getting more clients, Pinterest can serve as a source of referral traffic to your photography blog.
The visual search engine allows you to add links to pins published on your Pinterest account.
These could be links to individual blog posts or pages on your site.
When you publish a pin on your Pinterest account and someone clicks on the pin, they’ll be directed to that web page to learn more.
So you can dive into Pinterest if you need more referral traffic and page views to your wedding photography blog.
Meet Other Wedding Photographers And Establish Relationships
Asides from being a visual search engine, Pinterest can also serve as a community.
The visual platform allows you to join group boards and connect with other creative wedding photographers.
When you join group boards, you’ll discover content from other wedding photographers like yourself to draw inspiration from.
The major benefit of joining Pinterest group boards is relationship building.
You’ll be able to connect with wedding photographers in your specialization and location and this helps you to be better as a creative and business owner.
Now, I’m pretty sure you now know exactly how Pinterest is beneficial to your wedding photography business.
It’s time to dive in and get started on the platform!
Getting Started As A Wedding Photographer On Pinterest
Pinterest will make a nice addition to your current online marketing channels for your wedding photography business.
If used right, the visual search engine will lead you to potential clients and win you more business.
Ready to start your journey on Pinterest as a wedding photographer?
Here’s a step-by-step guide on how to get started on Pinterest!
Create A Pinterest Business Account
To get started on any online platform, your first step is to create an account.
A Pinterest account is your gateway into the visual search engine.
With a Pinterest account, you can create pins, save pins, engage with other Pinterest users, and promote your business.
For new users, Pinterest allows you to create two kinds of accounts:
- Pinterest business account
- Pinterest personal account
A Pinterest personal account only gives you the ability to find interests, create pins and connect with other pinners.
On the other hand, a Pinterest business account gets you many more features including Pinterest Analytics, Pinterest Create, Pinterest Business Hub, Pinterest Ads, and more.
Check out this guide to see all the differences between a Pinterest business account and a personal account.
Of course, you’ll need to open a Pinterest business account since you’re running a wedding photography business.
If you already have a Pinterest personal account, you can switch to a business account.
Check out this video to learn how to create a Pinterest business account for your wedding photography business.
Optimize Your Pinterest Profile
After creating your Pinterest business account as a wedding photographer, your next step is to optimize your profile.
Your profile is the first point of interaction between your business and any potential client on Pinterest.
So it’s uber important to make a memorable first impression. You can do this by making sure your profile is tidy and well-optimized.
In your Pinterest profile, the most important elements are your Pinterest name, bio, and profile picture.
Your profile name tells your audience (and Pinterest) what your business is all about.
While your bio showcases details about your business.
Ensure you have your work location and relevant keywords in your Pinterest title and bio. This helps you show up for the right terms and is a step to do Pinterest SEO correctly.
Your Pinterest profile would rank well when your target audience is searching for wedding photography businesses on Pinterest.
For example, you could write your Pinterest name and bio in the following forms:
NAME: "your name" | Wedding Photographer Based In Toronto BIO: A passionate wedding photographer based in Toronto (and available to travel around Europe). I tell beautiful stories and create amazing visuals for your weddings with my camera. Find my works on Instagram @yourhandle.
NAME: "your name" | New York Wedding Photographer & Filmmaker BIO: Enthusiastic wedding photographer and filmmaker based in New York and available to travel. I love capturing amazing wedding moments. Check me out on Instagram @yourhandle.
A profile picture on Pinterest is also essential to building your brand and getting clients.
Ideally, your Pinterest profile picture should reflect exactly what your business does.
You could decide to use your business logo, a portrait photo of yourself, or a sample of your photography work as your Pinterest profile picture.
The choice is entirely up to you.
Create Wedding Photography Niche Boards
Boards serve as bookmark spots for saving pins on Pinterest.
They help you collect and save pins all related to a central theme.
As a Pinterest user, you can create as many niche-relevant boards as you want.
You should create at least 10 boards on your Pinterest account and they should all be related to your niche; wedding photography.
Doing this would help the Pinterest algorithm (and audience) understand what your profile is all about.
After creating your Pinterest boards, your audience will be able to follow them and see pins you save there.
If you’re a wedding photographer, for instance, here are some niche-relevant Pinterest boards you should create:
- What to wear to a photoshoot
- Wedding reception venues
- Wedding rings
- Brides dress
- Bridal train
- Birthday photoshoot ideas
- Pre-wedding shoot
- And more
Ensure your Pinterest boards are relevant to your niche and ONLY feature pins that are closely related to its central theme.
If you’re lost for ideas, you can check out the boards of other wedding photographers on Pinterest.
Also, don’t forget to add a board cover along with keyword-rich descriptions for your boards.
Adding a Pinterest board cover helps with visual recognition.
An optimized board description will tell Pinterest what your board is all about. It would also help your boards rank high on Pinterest.
Create Engaging Pins
Engaging pins are the bloodline of every Pinterest account.
Having engaging pins on your account will help you boost your brand presence, drive traffic, and win you new business.
Pins are so important and they can make or mar your Pinterest strategy.
As a wedding photographer, you can decide to share your photos directly as pins on the visual search engine.
When publishing your photos on Pinterest, make sure you’re sharing your BEST work and ensure your photos are watermarked.
Potential clients would see your photos while searching and would hire you based on the quality and creativity of your works.
Apart from sharing your photos, you can also choose to share normal Pinterest pins.
This is the way to go if you need organic traffic to blog posts on your photography blog.
You can create Pinterest pins on Canva in various forms – images, videos, infographics, carousels, and more.
Whatever pin you choose to create and publish on your Pinterest account is your choice.
But when creating pins, make sure you use the ideal Pinterest image size and dimensions for every type of pin.
Otherwise, your pins will be truncated on the Pinterest home feed and won’t be well visible to your audience.
Want to learn how to create awesome pins on Canva?
Check out this video.
Optimize And Publish Your Pins
After you’ve created pins for your Pinterest account, it’s time to publish.
Just like your Pinterest profile and boards, you need to optimize your pins so they’ll be easily found by your audience.
Optimizing your pins includes using engaging pin titles, keyword-rich descriptions, and adding an external link to your site or social media profile.
For your pin description, make sure it drives action, is well-written, and is keyword-rich.
Ensure you use keywords that reflect your type of photography and your location also.
Doing this will ensure your pins rank well on Pinterest and are found for the right keywords.
Join Group Boards For Wedding Photographers
Pinterest group boards are like normal boards but are managed by a group of pinners.
Joining group boards will give you a chance to spread your pins and photos to new audiences, meet other photographers using Pinterest, get more traffic and grow your following.
In this case, you’ll need to find and join the best group boards for wedding photographers.
Here are some group boards for wedding photographers I recommend joining:
- * Wedding Photography *
- ♡ The Wedding Love ♡
- Wedding Album Photos
- ♥ Photography | Jevel Wedding Planning ♥
- Photographers Favorite Wedding Photography
Group boards are still valuable and can expose your content to new audiences, contrary to the opinions of some Pinterest experts.
You need to be careful and do some due diligence to ensure you’re only joining the RIGHT group boards.
The Pinterest group boards you should join need to be relevant to your niche and well moderated.
Run from group boards that allow any kind of content. You should also stay away from boards with poor moderation and a large number of pinners.
These are signs of low-quality group boards that would hurt your profile.
When you find a potential group board to join, you need to critically assess the board by checking the quality and relevancy of the pins that are shared inside.
If the board is a quality one, reach out to the group board owner and request that you’re added to the board.
Most group boards will place instructions for joining right in their board description so make sure you look closely.
You could reach out directly to the group board owner on Pinterest using your profile and request addition.
Another means of reaching out is to send an email containing your profile URL to the board owner to request an addition.
Here’s an email script you can choose while reaching out:
Email Subject Line: "About Joining “Group Board Name" Email Body: Hi “name of group board owner” While scrolling through Pinterest, I found your Pinterest group board called “name of Pinterest group board” and would love to be a contributor! I’m a Wedding Photographer based in Paris and I love creating wedding memories that last. I have followed you on Pinterest and would love to add some of my own pins to this group board. Here’s my profile URL “your Pinterest profile URL” and the email address associated with my Pinterest account is “your email”. Thanks in anticipation, Your Name. Your Website.
Most times, these group board owners will respond and add you to the board.
Otherwise, you might not hear back unluckily – most high-quality group boards get a TON of requests to join.
If you get a nod and you’re added to the group board, read the rules of the board to understand how they operate.
A lot of group boards don’t allow any form of spam so you should avoid being spammy while sharing content.
Only post your best, relevant pins to the group boards. Respect everyone in the group and share their content too!
After a while, analyze your group boards to see which ones are getting you the most traction and are valuable to your growth.
This will help you know the group boards to focus a good chunk of your efforts on.
Schedule Your Pins Using Tailwind
Pinterest wants you to not only create and publish pins on your content but also share and engage with other content.
In plain terms, you need to also save pins from other wedding photographers on Pinterest.
And you don’t have to do this manually, even though you can.
This is where a Pinterest tool called Tailwind comes in.
Tailwind is an APPROVED scheduling tool for Pinterest that helps you schedule pins to your Pinterest account
With Tailwind, you can schedule other pins (and even your pins) for days and weeks in advance.
The tool is easy to use and set up.
When you schedule pins in advance, your Pinterest account gets a steady inflow of fresh pins without you having to pin manually.
Tailwind gives you an optimized schedule that allows your pins to be published at the best times your audience is active.
Alternatively, you could also decide to use your custom publishing schedule.
Tailwind has other features which make it a must-have Pinterest tool.
You get a built-in analytics dashboard for your Pinterest account inside Tailwind.
Right from your dashboard, you’ll be able to see traffic and engagement metrics for individual pins and boards.
You’ll also be able to see virality and engagement scores which shows you the boards and pins that are working for you.
Tailwind has a feature called Tribes, which are like niche group boards for Pinterest users. Tailwind Tribes are niche communities you can join to engage with other wedding photographers.
You’re able to also share your pins in Tribes and engage with the content of other wedding photographers.
Tailwind Tribes is a win-win for everyone and a powerful feature for Pinterest growth.
If you’re starting a new Pinterest account, I’ll recommend you to join Tribes if you want to grow fast.
Lastly, Tailwind has a built-in pin creation tool known as Tailwind Create.
Tailwind Create is a drag-and-drop designer that helps you create pins and directly schedule or publish them to your Pinterest account.
I haven’t used Tailwind Create to create pins (Canva does a terrific job at this) but overall, I think it’s an impressive add-on feature in the tool.
You would love Tailwind if you prefer an all-in-one platform to manage your Pinterest account.
Tailwind is continuously developing its platform, adding new features and improving old features.
If you want to win on the visual search engine, Tailwind is a must-have Pinterest tool in your arsenal.
Try Tailwind for FREE using their free trial for a month and see how it can help your business grow on Pinterest.
FAQ On Pinterest For Wedding Photographers
Here are some frequently asked questions about using Pinterest for wedding photographers.
How do wedding photographers use Pinterest?
Here’s the ultimate Pinterest marketing strategy and how you can get started using Pinterest for your wedding photography business:
- Create A Pinterest Business Account
- Optimize Your Pinterest Profile
- Create Wedding Photography Niche Boards
- Create And Publish Engaging Pins
- Join Group Boards For Wedding Photographers
- Schedule Your Pins Using Tailwind
Why is Pinterest good for wedding photographers?
Pinterest is a great-fit platform for wedding photographers with around 500M monthly active users. The platform is a visual search engine that lets you share and curate beautiful images online. People come to Pinterest to search for stuff on photography and photoshoot ideas. As a photographer on Pinterest, you’re able to share your works, attract clients and grow your business.
Got any questions about Pinterest for wedding photographers?
Feel free to drop a comment in the comment box below and I’ll be sure to respond as soon as I can.
Pinterest was built for anyone to share and find inspiration.
As a wedding photographer, it’s a great opportunity for you to share your creativity, reach your target audience and win new business.
Pinterest has massive potential if you’re looking to grow your wedding photography business.
Apart from inspiring others by sharing your creative ideas, you’ll be able to:
- Grow a NEW audience that loves what you do
- Drive traffic to your site
- Acquire new, high-paying clients
- And much more
Get started on Pinterest today, create a Pinterest business account and start growing your wedding photography business.
Also, feel free to check out my done-for-you Pinterest marketing services that take care of all things Pinterest for you. I work with wedding photography businesses of all sizes and can’t wait to help you win.
Also, I’ll appreciate if you can pin this post on Pinterest using the image below.
Don’t forget to drop your questions (or suggestions) on using Pinterest for wedding photographers in the comment box.