In case you’re not aware, Pinterest allows you to create two types of accounts to use the social media platform:
- Pinterest business account
- Pinterest personal account
While a Pinterest personal gives you access to discover interests, create pins and connect with other users, a business account offers you much more features.
If you’re confused about what type of Pinterest account you need and how Pinterest business accounts and personal accounts differ, you have come to the right place.
In this post, we’ll do justice to the Pinterest business account vs personal account debate, figure out their key differences, and suggest the best pick for you.
Let’s dive in and take a look.
What is a Pinterest Business Account?
A Pinterest business account is a type of Pinterest account that gives you access to more features suitable for business.
Unlike a Pinterest personal account, you get to explore distinct features on the business account.
Some of these features include:
- Connecting your account with other media platforms (such as YouTube, Facebook, Instagram, and Etsy)
- Pinterest Analytics
- Pinterest Business Hub
- Pinterest Ads
Pinterest Business Hub
Having access to the Pinterest Business Hub is the main difference between a Pinterest business and a personal account.
The Pinterest Business Hub gives you a brief overview of your Pinterest account’s performance.
It also offers you features to grow your business on the social network.
In this Pinterest Business hub, you get to see your Pinterest analytics and see detailed information about your account and pins including:
This feature helps you know what’s working on Pinterest for your business and what’s not.
A Pinterest business account gets you to access Pinterest Create.
Pinterest Create is an in-built tool that lets you create pins, product pins, campaigns, and quick ads easily.
As a Pinterest business account user, you can use the create section to create Pins in bulk, optimize them, and even schedule them to be posted at a later date.
Pinterest Audience Insights
Also, a Pinterest business account gets you access to learn more about your audience with Audience insights.
Pinterest Audience Insights provides you with better insights into your audience (no pun intended).
With this feature, you’ll be able to see your specific audience you’re reaching with your pins so you can create tailored pins to suit them.
Lastly, you can only run Pinterest ads on a Pinterest business account.
With Pinterest ads, you’ll be able to pay to promote your pins and reach a wider audience on Pinterest.
If you promote your business on the social platform, you need to get started by creating a Pinterest business account.
Or if you already have a Pinterest personal account, you can easily switch your Pinterest personal account to a business account.
What is a Pinterest Personal Account?
A Pinterest personal account is the type of account that allows you to create pins, create boards, repin other content, and engage with other Pinterest users on the platform.
This type of account is a great fit for casual pinners.
If you want to be on Pinterest to discover ideas and interests, a Pinterest personal account is perfect for you.
Although you don’t get as many features (like analytics) as you get on a Pinterest business account, you’ll still be able to create pins, discover pins and save them to your boards.
So if you are just on Pinterest to discover and save interesting stuff, you should create a Pinterest personal account.
Pinterest Business Account vs Personal Account: Which Should You Use?
Although a Pinterest business account is the same as a Pinterest personal account based on the outside appearance, they still differ greatly in ways that would impact how you use the app.
If you’re a casual Pinterest user in search of the latest DIY hack or new recipes to try, a Pinterest personal account is enough for you.
But if you run a business or blog and you’re looking for more ways to reach your target audience, a Pinterest business account is great for you.
Based on Pinterest statistics, the platform has over 450 million monthly active users and a high engagement rate compared to other social media platforms.
Even Pinterest expects you to use a business account if you run a business and want to use the platform for commercial purposes.
Their terms of service read:
“If you’re using Pinterest as part of how you make a living, whether by driving traffic to a blog that makes you some money or to build your personal brand to find customers for your products or services, you should sign up for a business account and agree to our Business Terms of Service.”
In conclusion, using the right Pinterest marketing strategies, you can leverage this social platform to promote your product (or services), make sales, and delight your target audience.